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PPC lead generation refers to the process of acquiring potential customers or leads through pay-per-click advertising. It involves creating targeted ads and bidding on relevant keywords to attract users who are interested in your products or services. The goal is to generate qualified leads that have a higher likelihood of converting into customers.
Google Local Ads can benefit your business by increasing your visibility in local search results. When users search for products or services in their area, your business will appear in the ad section with location details and other relevant information. This helps drive local traffic, increases brand awareness, and boosts your chances of attracting nearby customers.
Google Guaranteed Ads are special advertisements that come with a seal of trust and credibility. When users see the Google Guaranteed badge on your ads, it indicates that your business has passed Google's screening and qualification process. These ads can help instill trust in potential customers and differentiate your business from competitors.
Google Search Ads are text-based ads that appear at the top or bottom of search engine results pages (SERPs) when users search for specific keywords. Advertisers bid on these keywords, and when a user's search query matches the keywords you're targeting, your ad has a chance to be displayed. You only pay when someone clicks on your ad, hence the name "pay-per-click" (PPC).
YouTube Ads allow you to reach your target audience through video advertising on the YouTube platform. You can create engaging video ads and display them before, during, or after YouTube videos. This form of advertising helps you capture the attention of users who are actively consuming video content and can be an effective way to increase brand awareness and drive conversions.
Google Shopping Ads are product-based ads that display relevant products along with their prices, images, and other details. These ads appear on Google search results when users search for specific products. By showcasing your products to potential customers and providing them with essential information upfront, Google Shopping Ads can help drive qualified traffic to your online store.
Google remarketing enables you to re-engage with users who have previously visited your website or shown interest in your products or services. By placing a tracking pixel on your website, you can show targeted ads to these users as they browse other websites within the Google Display Network. This helps you stay top of mind and increase the chances of converting them into customers.